Privacy Policy
Hey there! Welcome to the Mixue family!
We know privacy matters to you, and honestly, it matters a lot to us too. Think of this as our promise to you about how we’ll look after any information you share with us.
Whether you’re browsing our website or enjoying your favorite ice cream in store, we want you to feel completely at ease. We’ve put together this privacy guide to show you exactly how we protect your personal info – kind of like how we carefully handle the ingredients that go into your favorite treats!
Whether you’re browsing our website or enjoying your favorite ice cream in store, we want you to feel completely at ease. We’ve put together this privacy guide to show you exactly how we protect your personal info – kind of like how we carefully handle the ingredients that go into your favorite treats!
We believe in being totally upfront about what information we collect and why. No secrets, no fancy legal jargon – just straight talk about how we keep your data as safe as possible. Think of it as our recipe for trust – we’ll tell you exactly what goes into protecting your privacy.
Want to know more about how we handle your info? We’ve laid it all out below in simple, clear terms. Because just like making the perfect ice cream, we believe the best approach is one where you can see exactly what’s going into it!
Your trust means the world to us, and we’re committed to keeping it. So go ahead, browse away and enjoy your Mixue treats with peace of mind!
Stuff you tell us
When you explore our website, we may collect general, non-personal details like your IP address, browser type, and the pages you browse. These insights help us refine and enhance your experience with us.
Should you choose to share personal information—such as through contact forms or signing up for newsletters—we may gather your name, email address, and any other details you provide voluntarily, ensuring a hassle free interaction.
Payment Details
Securely processed card information or other payment methods used to complete your transactions.
How we utilize your information
The personal details you share enable us to address your inquiries, deliver newsletters or updates you’ve subscribed to, and enhance your overall experience with our website.
Non-personal data is analyzed to gain insights into visitor behavior, helping us optimize and improve our website’s functionality and performance.
Cookies
Our website uses small text files stored on your device to remember your preferences and to enhance navigation and usability. These files don’t include personal data, and you can manage or disable them through your browser settings if desired.
Children’s Information
Protecting children online is a key priority for us. We encourage parents and guardians to actively oversee, engage in, and guide their children’s online activities. Mixue does not intentionally collect Personally Identifiable Information from individuals under the age of 13. If you believe your child has shared such information on our website, please contact us immediately. We will take prompt action to remove the information from our records.
Online Privacy Policy Only
This Privacy Policy applies exclusively to our online interactions and is relevant for visitors to our website concerning the information they share or we collect through Mixue. It does not cover data gathered offline or through other platforms beyond this website
Data Security
We employ advanced security protocols, such as encryption and secure servers, to safeguard your personal information. However, it’s important to note that no internet transmission method can guarantee absolute security.
Updates to This Privacy Policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and the effective date will be updated accordingly.